Best Free SEO Tools For Discoverability

Free SEO tools will be explained in this post. When creating content for the web, it's imperative to have a search engine optimization (SEO) plan in addition to your content strategy. 

Best Free SEO Tools For Discoverability

You may ensure that your postings are as optimized as possible in this way. By employing SEO tools to uncover fresh avenues for promotion, you may increase your site's discoverability.

Best Free SEO Tools

  • Yoast SEO plugin
  • Rank Math Plugin
  • Ahrefs keywords Generator
  • Google Trends
  • Ubersuggest
  • Bing Webmaster Tools
  • Google Search Console
  • Google Analytics
  • Rush SEM
  • Ahrefs Backlink Checker
  • Google Keyword Planner

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What are SEO tools?

Software that aids in search engine optimization is what SEO tools essentially are. They gather information from your website and offer you insights, which makes it simpler for you to make improvements. You may rank better in Google, Bing, Yahoo, and other search engines by effectively using these SEO tools. By increasing the quality of your content and optimizing how search engines perceive your website, SEO tools are all about boosting your ranks. This will eventually have a big effect on your business as more people start finding you online!

Do I need SEO tools?

Regardless of the size of your business, I strongly suggest employing SEO tools.

It's critical that your material is easily found online by potential consumers, even if your objective is not to rank on Google but rather to increase sales through an efficient marketing plan.

Additionally, on-page SEO (Search Engine Optimization) has a ton of other advantages for your website, including:

  • Higher Site Authority: Google will reward you with higher results in SERP as you improve the overall quality of your content and optimize how search engines perceive your website (Search Engine Result Pages). This will boost the number of individuals who discover your website naturally, which will increase traffic significantly.

  • Better Website Design: You may improve the aesthetic of your website so that it looks better on desktop and mobile devices by using the appropriate SEO tools. This is significant since more individuals are utilizing their mobile devices to make online purchases.

  • More Traffic: You are more likely to draw visitors as your search engine ranking rises. In actuality, 77% of Internet users only select the first two Google search results. Thus, having a readily accessible website is crucial if you want to attract new clients.

And what about that? Utilizing free SEO software and solutions will allow you to enjoy all these advantages. But which free SEO tools need to you use first?

It might be a little daunting to choose the finest free SEO tool to raise your company's rankings occasionally.

Free SEO Tools For Ranking

You may learn about free SEO tools in this post by reading the information below;

Even though many free SEO tools are just as useful as their more pricey counterparts, SEO might appear confusing to novices.

Below is a list of the top 10 free SEO tools and applications.

1. Yoast SEO plugin

Best Free SEO Tools For Discoverability

Finding content gaps and optimizing your WordPress website are both made simple with the Yoast SEO plugin. If your site is powered by WordPress, the first step is to install and activate the Yoast plugin.


With the Yoast plugin, you can modify and improve your content in three distinct ways: SEO, readability, and social. With the help of Yoast, you can tag index and no-index pages, specify meta descriptions and titles, select the canonical URL, and change other backend settings on your website. This plugin will provide each post a readability score by taking into account the length of sentences and paragraphs as well as other elements. Yoast also offers fantastic tools that will help you raise the probability that people will share your content on social media.

2. Rank Math Plugin

Best Free SEO Tools For Discoverability

By using the WordPress plugin Rank Math, you may optimize the content of your website. You may more easily create meta descriptions and titles and organize your data. Simply download and install WordPress on your website to start using this plugin.


Your content earns an SEO score from Rank Math for each page. When you enter the keyword you're aiming to rank for, this plugin provides advice on how to raise your position. You could also discover broken links on your website, update them, and redirect URLs to different sites.

3. Ahrefs keywords Generator

When you enter a term or phrase into the Ahrefs Keyword Generator, a condensed version of the full tool, the top 100 keyword ideas are displayed. To use this free tool, type up to 100 words or phrases into the search area. A list of the top 100 search-related phrases is provided, together with information on their search volume as of the most recent data update and the keyword difficulty for the top 10 terms.


This tool is great for users who wish to investigate certain keywords relevant to their sector because it offers them an idea of what Ahrefs' entire package can achieve. You may browse the top 50 questions related to each keyword along with the keywords themselves.

4. Google Trends

Best Free SEO Tools For Discoverability

Google Trends lets you monitor the topics and trends that are most popular in your industry over time, as the name suggests. Utilize this tool to identify current trends, then use the information to develop an appropriate and timely content commerce system.


Google Trends provides a clear picture of how certain trends develop over time, along with how people's search habits change. To utilize Google Trends, type a term in the search bar. You can see how the problem has changed over time, which areas are most interesting, and other phrases people are searching for that are related to the problem. This tool operates best when used with other keywords to compare movements over time. Another free SEO tool is this.

Screenshot of the "football" topic's position in terms of trending topics over time and by American region in the Google Trends dashboard.

5. Ubersuggest

Best Free SEO Tools For Discoverability

Another free SEO tool is this. A free SEO tool called Ubersuggest assists customers by providing them with the new keyword and content recommendations. Using this tool, you'll get a high-level overview of the keyword you're looking for. Because it also shows related long-tail keywords and suggests material based on the phrase, the tool is great for coming up with new ways to fill your social media or content calendar.


When you perform a keyword search, you can see the average cost per click, the monthly keyword search volume, and how challenging it is to rank for a certain term. The tool will also provide the usual number of backlinks required for a website to rank for that keyword.

6. Bing Webmaster Tools

Another free SEO tool is this. Bing Webmaster is a commonly underutilized tool that has a comprehensive array of data to help you analyze your website and search statistics. To add your website and verify that you are the site's owner, register for a free Bing Webmaster Tools account. You may then generate or upload your sitemaps. After that, you may start optimizing your website and its content using the tools and suggestions provided by Bing Webmaster Tools.


Bing Webmaster Tools may scan your website and identify issues in addition to providing useful keyword research and reports. It's a helpful way to find out if Google Search Console left out any information or to get a virtual second opinion on your website.

7. Google Search Console

Best Free SEO Tools For Discoverability

Using Google Search Console (GSC), formerly known as Google Webmasters, you may learn more about how Google indexes and crawls your website. For the Google Search Console, register an account and add your website as a property. To use all of the site's features after adding your domain, you must first demonstrate that you are the site's owner. Another free SEO tool is this.


One of the numerous benefits of Google Search Console is its ability to help you find technical problems with your website. You may use it to figure out what keywords or content are helping your website rank better.

8. Google Analytics

If you want to know if your SEO efforts are successful, you must assess how easily your site can be found to identify the source of your traffic. You can see a spike in traffic after making post changes, but it might be coming from another channel, like social media. Google Analytics gives you access to comprehensive data about the users of your website as well as an ongoing activity. Another free SEO tool is this.

To link Google Analytics to your website, sign in with an existing Google account. To obtain the most beneficial SEO statistics, link them to your Google Console account. When you link the two tools, you'll be able to see, among other things, the search phrases people use to find your website and your click-through rates for those terms.


Google Analytics allows you to see the behavior of website visitors. With Google Analytics, you can study a range of data on the people who are visiting your website, including how many, where they are coming from, how long they spend on each page, and much more.

9. Rush SEM

Best Free SEO Tools For Discoverability

In the same way as the other tools mentioned above, SEM Rush also offers a free version of its effective product. In addition to link building, SEM Rush can help with a wide range of activities, including keyword research, on-page SEO audits, content improvements, rank tracking, and more. Create a free account online to access these features. Another free SEO tool is this.


With the SEM Rush Backlink Analysis and Link Building Tool, you can thoroughly analyze your backlink profile. You may still view your backlink authority score, referring domains, and backlink growth over time in the Link Building Tool's free version even though you are only allowed to utilize 100 domains. You may use the tool to identify areas where your link-building efforts can be strengthened or where you can boost your online exposure.

10. Ahrefs Backlink Checker

Another free SEO tool is this. Similar to their Keyword Research tool, Ahrefs Backlink Checker is a free version of their comprehensive tool that lists the top 100 backlinks to every website you search for. This tool may be used simply by inputting a URL into their search area. The domain rating, number of backlinks, and number of referring domains for the specified site will then be displayed.


This free tool is great for backlink checking and competition analysis. Even though you may only browse 100 links, it's still a great place to start. You may check the website's overall backlink count, links from referring websites, domain rating, and URL rating.

11. Google Keyword Planner

Best Free SEO Tools For Discoverability

For evaluating your search traffic and finding new keyword prospects, use Google Keyword Planner.

65% of all queries are still done using Google, making it the most-used search engine worldwide. Therefore, any SEO plan worth it is salt should be built on relevant keywords in high-quality content. By doing this, you'll improve your chances of appearing higher in search engine results pages and boost website conversion rates!

This tool is highly helpful whether your goal is to improve your Google ranking, boost monthly site traffic, or simply begin using SEO for the first time.

  • Estimated search volume for the given keyword

  • How competitive your chosen keyword is, and whether it’s possible to rank on Google for this term

  • The number of results from competing websites on specific SERPs allows you to analyze how much traffic would come in if you ranked higher in Google!

  • Average cost-per-click (CPC) for your chosen keyword

Input a short keyword, specify its "maximum monthly search," and Google Keyword Planner will provide you with a list of longer phrases that are much easier to rank for but are still relevant from a business standpoint. This makes Google Keyword Planner even better because it can help you find profitable long-tail keywords and more.

One of the most effective free SEO tools available, this is crucial if you want to target specialized audiences with high-quality content but have limited resources.

Conclusions on free SEO tools

Best Free SEO Tools For Discoverability

Although SEO is important for content development, it works best when combined with other marketing strategies like content and social media marketing. Using social media and SEO monitoring software together might increase the impact of your adjustments. And these free SEO tools lay the groundwork for these techniques.

If you incorporate a few social media keyword search tools, you may be able to cast an even broader net to learn more about the preferences of your audience. For additional information on how to mix your SEO and social media approaches, see our piece on how social media marketing may benefit from SEO and vice versa.


Freelance writer with a passion for EarlyInfo Website. Keeping up with the latest news, pondering on the essence of life, and thinking about new business opportunities. Most productive when Drink Coffee.

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